1967 Snow White Lobby Cards

Lobby cards are small promotional posters, usually 11" × 14" in size, that were displayed, of course, in the lobby of a theater. Issued in sets, each card featured a different scene from the film. A set typically consisted of about 8 scene cards plus a title card. In some circumstances, sets were released in larger numbers (12 to 16 cards) or smaller (4 to 6 cards). In the United Kingdom, lobby cards are more often referred to as "Front Of House" cards.

Below is the original set of 11" x 14" North American lobby cards from the 1967 Buena Vista Pictures re-release of Snow White and the Seven Dwarfs.

Title Card

[CLICK IMAGES TO SUPERSIZE] 

Buena Vista, R-1967 Lobby Cards. Images courtesy of www.SilentCinema.com. Used with permission.

The total number of cards in this set doesn't quite add up. Ten lobbies are pictured here (including the title card). Yet, in the official 1967 Snow White pressbook, only a set of nine is advertised, and unfortunately, only one card is shown. I need to do a bit more research on this discrepancy.

Original envelope the cards were shipped in...

Envelope image via Granada Posters.