1937 Walt Disney Corporate Christmas Card

This original Snow White holiday greeting card was sent out in December of 1937 by the Disney Studio to theater owners and the like.

From the S/R Laboratories Animation Art Conservation Center... 

Disney studio Christmas cards have always been special, designed to highlight films from the year of their issue and usually featuring a calendar inside for the coming year.

Front Cover 1937 Disney Greeting Card

Inside Card. Images via S/R Laboratories Animation Art Conservation Center.

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During the 1975 North American theatrical re-release of the film, a replica of the 1937 card was produced and sent out to theater owners, tucked within the pressbook Ad Pad. Slightly different than the original, it did include the cast portrait illustration by Gustaf Tenggren. Keeping with tradition, a calendar for 1976 was included (on the backside).

Front Cover 1975 Replica Greeting Card

Inside

Back

Replica images and information courtesy of The Raymond Collection. Used with permission.