These movie theater posters are from the 1975 re-release of Snow White. As advertised in the film's pressbook, they were sold as a set of four to theater operators for the sum of just $8.95 (per set) from the Buena Vista Specialty Department. Designed to fit into the glass windows of a theater lobby's front doors, each poster measures 20" x 60". Text at bottom of each panel reads, "Walt Disney Company" and "Litho USA Technicolor". Produced in limited quantities, the posters were delivered rolled and printed on glossy paper stock.
Page 11 of the Snow White pressbook advertising the door panel set...
1975 pressbook page from personal collection.
The four poster set...
Door Panel Poster images courtesy of CineMasterpieces. Used with permission.
Standees...
The two sets of cardboard standees consisted of a "giant" version and a countertop series. The giant standees measured 60" tall x 20" wide and sold to theater owners 4 to a set for $14.95. The 15" x 5" mini-countertop set was $5.95. Each piece was supported by an easel-back stand.
The image of the dwarfs mini standee (left) is provided by long-time collector Rick Payne. At one time Rick had possessed all four of the standees, but unfortunately they were damaged in a water leak.
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Standees...
Page 13 of the Snow White pressbook advertises two standee sets...
1975 pressbook page from personal collection.
The two sets of cardboard standees consisted of a "giant" version and a countertop series. The giant standees measured 60" tall x 20" wide and sold to theater owners 4 to a set for $14.95. The 15" x 5" mini-countertop set was $5.95. Each piece was supported by an easel-back stand.The image of the dwarfs mini standee (left) is provided by long-time collector Rick Payne. At one time Rick had possessed all four of the standees, but unfortunately they were damaged in a water leak.
Recently, Rick also sent me the following image and accompanying email. "Was strolling through an antique mall today and found the 60" x 20" version of my little 1975 Dwarfs diecut standee! The contrast is pretty striking, don't you think?" I do indeed!
Standee images courtesy of Rick Payne via dadric's attic. Used with permission.
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