Wednesday, February 9, 2011

A Closer Look at Tenggren's Snow White Poster Art

Gustaf Tenggren's original 1937 promotional poster art, mixed media on paper (18.5" x 14.5") featuring all of the major characters from the film, is currently up for auction via Heritage Galleries lot 78338. This one-of-a-kind, extremely rare artwork served as the inspiration for one of the three original 1937 North American one-sheet movie posters. It was also used as the centerpiece for the 40 X 60 Snow White poster mentioned in the previous post.

Tenggren's original 1937 promotional poster art.

[CLICK IMAGES TO ENLARGE]




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Note that on the one-sheet (left), the original drawing has been "flopped".
Not the case for the 40x60.


One-Sheet Detail...








40x60 Detail...








The fine print at the bottom left corner of both the one-sheet and 40x60 reads:
Copyright 1938 RKO Rado Pictures Inc. Property of RKO Rado Pictures Inc. Leased for restricted use only. Must be returned to RKO Radio Pictures Inc. and must not be sold, leased or given away by any other party.


Special thanks to both Brian and Matt for alerting me to the listing for the Tenggren auction.

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