Snow White Window Cards

Window cards were movie posters designed to be placed in store windows and other locations around town. Because large numbers were needed, theater owners usually purchased them in bulk orders. The posters were produced on heavier card stock, but to keep costs down, a cheaper printing process was used. As a result, they tend to lack the luster found in one-sheets and other movie art.

The window cards came in one of three sizes with 14" x 22" tending to be the standard. There was also a midget (8" x 14") and a jumbo (22" x 28"). Across the top of the two smaller sizes was usually a blank border where theater owners would write information about dates and showtimes. Info via Learn About Movie Posters.


From the Snow White 1938 general North American release...

1938 RKO release, Standard Window Card (14" X 22").

1938 RKO release, Jumbo Window Card (22" x 28"). 
Image courtesy of Rick Payne via dadric's attic. Used with permission.

1952 re-release...

RKO re-release (R-1951), Standard Window Card (14" X 22").

1967 re-release...

Buena Vista re-release(R-1967), Standard Window Card (14" X 22").

Images via Heritage Auction Galleries (unless noted otherwise).