Front Cover
Pressbooks rock! Not only are they filled with information on the film, but they're usually jam packed with images of posters, publicity materials, and merchandise too. This one for the 1967 re-release of Snow White and the Seven Dwarfs would have been sent out to theater owners as part of the promotional campaign. And it is indeed loaded with good stuff.
This particular copy actually came from the files of Disney legend Bob Moore. After his passing in 2001, it was sold through Disney Auctions and eventually ended up in my collection.
Page 2: Theatrical trailers, television spots, radio spots...
[CLICK ANY IMAGE TO ENLARGE]
Page 3: Articles, images...
Page 4-5: Articles, images...
Page 6-7: Articles, images...
Page 8-9: Disneyland Records...
Page 10-11: Exploitation and Gnome Mobile promo...
Page 12: Comics and books...
Page 13: Banners, badges, bumper stickers and balloons...
Page 14: Personal appearance tour...
Page 15: Ladies Home Journal and needle work kits...
Rear Cover: Posters and lobby cards...
Certificate of Authenticity from Disney Auctions...
Image scans from personal collection.
Also see the Ad-Pad insert and Merchandising Supplement that accompanied this 1967 pressbook.
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