Snow White Pins and Buttons (50th Anniversary - 1987)

PINS:

Although Snow White's milestone proceeded the theme park pin-trading craze by a good 12 to 13 years, Disney, and other official licensees, did issue a number of pins (and buttons) to mark the occasion.

This "50th Anniversary" cloisonné was sold to guests at Disneyland for $3.00 (USD). The pin measures about 1.25" x 1.25" and the reverse side reads "© Disney, Taiwan R.O.C." Today all Disney pins are post-backs and in 1987, most were too. Yet, this one is a pin-back...reminiscent of an earlier era.

50th Snow White DL Pin from personal collection.

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A 9-piece commemorative set exclusively for cast members was available for purchase at the Walt Disney Studios in Burbank, the Company D store at Disneyland, and possibly other cast member locations. They stand approximately between 1" to 1.75" tall and contain "© Disney, Taiwan" on the backside.

9-Pin Set (post-backs) from personal collection.

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Three near identical and slightly scary looking "Snow White 50th" pins were also issued as cast member exclusives. The trio differ only in their word coloring. The back reads "© WALT DISNEY COMPANY."

SW 50th Triplets. Images via Pin Pics.

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A couple of pins were released that read "Disney's Golden Anniversary of Snow White and the Seven Dwarfs" on the front. The back is stamped "© 1937 The Walt Disney Company". Unfortunately, the only images I could find were these rather small ones on Pin Pics.

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The Golden Anniversary insignia--Dwarfs encircling Snow White with Witch and Queen in the background--was featured in two different pins. The first is quite rare and was available at the Mouse Club/Disneyana Convention that year. It measures 2" x 2" and reads "1987 WD" on the back.

Image via Pin Pics.

The second pin came in two sizes: 1.5" and 3". The artwork is identical to the button seen below.

Image via Pin Pics.

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BUTTONS:

The 50th Anniversary logo button measures 3" across and has a pin-back. Along the rim reads "© 1937 The Walt Disney Company - Distributed by One Stop Posters"

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One Stop Posters also distributed this set of buttons. There aren't any Golden Anniversary markings, but they were created during this commemorative period.

Individual One Stop Buttons from personal collection.

Set image via Collectible Madness. 

Also from One Stop was a door-sized Snow White poster with matching "woodgrain" artwork.

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Tokyo Disneyland issued a button featuring a variation of the anniversary graphic with text along the bottom that reads "Tokyo Disneyland 1987 Family Film Festival."

Image via Pin Pics.

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Finally, this is a button worn by McDonald's employees to help promote their Snow White charity posters.

Image via Pin Pics.

Also see the special "50th Anniversary" name tag that cast members wore for a limited time at Disneyland.