Friday, June 10, 2011

1975 Pressbook Ad Pad

This 11-page "Ad Pad" was included as an insert in the 1975 Snow White pressbook. Intended primarily for use as newspaper (and magazine) promotions by theater owners, the camera-ready ads vary in size. Each ad slick is printed on one side only for ease of reproduction. Held together by a single staple, the glossy front and matte backside sheets measure 14" x 10 ¾”.

The cover sheet displays the original Gustaf Tenggren promotional sketch, but the actual artwork for the individual ads dates from the 1975 release. On page 8 are a half sheet of "coming soon" slugs as well as a half sheet of ads for the Disney featurette Fantasy on Skis. Apparently it was being promoted as a companion film to be shown with Snow White.



[CLICK IMAGES TO ENLARGE]




Images from personal collection.

See the rest of the '75 pressbook in the previous post.

No comments:

Post a Comment