Nanumi Bae: 1975 Snow White Pressbook

Front Cover

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Movie pressbooks (or exhibitor's campaign books) are just terrific. They're promotion and merchandising guides sent out as part of a larger press kit package by a production company to theater owners. Coming across one of these vintage booklets is like having a window into the past. It usually contains artwork from the film, photographs, a synopsis, credits, articles, images of all the different posters available to theaters, and often plenty of other promotional materials from the movie campaign for that release.

This pressbook for the North American 1975 re-release of Snow White comprises 32 pages (including front and back covers) on the history of the film; TV and radio spots; promotions by laundry detergent companies, breakfast cereals, and commercial airlines; pages of purchasable signs, cards, buttons, shirts and plenty more. Also included was a separate ad pad insert with 11 pages of black and white examples of standard display ads ready for use in newspaper promotions. The pressbook measures 15" x 11".

Pages 2-3: Theatrical trailers, television spots, radio spots...